"Rider Pride is about so much more than a football team. We cheer for the Riders because deep down we love where we came from, even if the rest of the world doesn’t understand why. We cheer for the Riders because it is the thread that binds us together, no matter where we’ve ended up. We cheer for the Riders because we believe in the strength of community. We’re loyal whether the team wins or loses because cheering for them has very little to do with the game."